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We power premium brands that demand performance, speed, and design freedom

Transform your eyewear supply chain into a super power

  • Restock in weeks
  • low MOQs
  • zero-waste
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Demand-first operating model

How we rewrite the eyewear playbook

Problem

  • Performance brands are ready to innovate. Eyewear supply chains are stuck in the past.
  • Legacy eyewear slows you down - generic design, long timelines, high MOQs.

Solution

  • nF fuses software and advanced manufacturing to deliver iconic design at unmatched speed — all made in the USA.

Impact

  • Restock monthly, iterate in weeks, MOQs from 25—move cash faster, fuel elite design.

Collection Operating System

Every launch milestone in one responsive platform

Each step keeps your team aligned on responsibilities, timing, and the visual context behind the work.

Step 1

Onboarding and concept development

3 weeks

We capture your brand DNA and performance requirements in a tight brief — the foundation for a collection that’s unmistakably yours. We leverage proprietary software and design capabilities to go from sketch → 3D, with design-for-manufacture built in from day one.

What we do
Brand analysis + design generation
What you do
Provide brand guidelines + review concepts

Step 2

Prototyping and Product Testing

6 weeks

Field-test with your athletes. We’ll perfect the fit and performance, then run our custom durability rigs to prove your collection can take anything.

What we do
Rapid prototyping + testing
What you do
Field testing + feedback

Step 3

Merchandising and Production

8-12 weeks

Visualize multiple SKU lineups and lock colors and quantities that match demand. Get a sample kit in hand for marketing and power up for launch. We’ll build locally, inventory-light, and with 90% less waste than legacy manufacturing.

What we do
Sampling + first order, made in the USA
What you do
Build your first SKU assortment + prepare for launch

Step 4

Restocks

6-7 weeks

Flex the power of your demand-driven supply chain. Reorder based on data and insights, and restock fast enough to capitalize on momentum. Low MOQs mean no markdowns and no overstock.

What we do
Demand-driven production
What you do
Analyze data + place restock orders

Step 5

Post-launch Iterations

4-12 weeks

Ship → learn → iterate: continuous design improvement powered by real customer feedback. Launch V2 in months, or expand to new audiences with design variations informed by segmented insights (e.g. low nose bridge/Asian fit).

What we do
Provide market feedback
What you do
Product iteration + testing

Differentiation

We give you the power of a demand driven supply chain

The Old World

Slow & static

  • 9-12 month production lead times
  • 12-18 months for initial design
  • Another 12-18 months to update your product

Expensive

  • MOQs too high to sell
  • Overseas production with high shipping and import costs

Wasteful & carbon intensive

  • 80% of material used becomes production waste

Supply-driven

  • Legacy factories need high volumes to keep running

Our Solution

Fast & iterative

  • 1-2 month product restocks
  • From concept to launch in months
  • 1-3 months to iterate on launched styles

Affordable

  • MOQs from 25
  • Made domestically

Resource-efficient & low carbon

  • 100% of material used is in the product you sell
  • 93% lower carbon emissions than legacy supply chains

Demand-driven

  • Only order what you need

Why brands choose us

Faster, flexible supply
Restock often with low MOQs and reliable US production.
Advanced Design freedom
Proprietary software and manufacturing unlock breakthrough designs.
Relentless quality
Specialized test rigs and custom coatings engineered for the toughest conditions.
True partnership
nF is your co-pilot in successful growth.
Future-ready
From performance sunwear to smart eyewear, we’re powering the next generation.

Case studies

From vision to validation

Real results from our brand partnerships

Hook Optics

Engineered for the best anglers on earth — premium design, perfect fit, and unmatched durability.

5000+ salt/UV cycles - 12+ hrs/day sun exposure - Floatable

Research Studio

For the most elite runners, iconic eyewear with next-gen venting, biomimicry, ultralight comfort.

ultralight comfort - biomimetic venting - anti fog

Gaming eyewear

A world’s first in gaming eyewear: neuroscience-driven Zeiss lens tech, floating-lens construction and chip integration for in-game unlocks.

Embedded microchips without compromising comfort

PD10

A performance eyewear line co-developed with Paulo Dybala — merging elite athletic precision with Italian design sensibility.

Engineered for speed, clarity, and endurance on and off the pitch

Let's build the future of eyewear together