Problem
- Performance brands are ready to innovate. Eyewear supply chains are stuck in the past.
- Legacy eyewear slows you down - generic design, long timelines, high MOQs.
















Demand-first operating model
Collection Operating System
Each step keeps your team aligned on responsibilities, timing, and the visual context behind the work.
Step 1
We capture your brand DNA and performance requirements in a tight brief — the foundation for a collection that’s unmistakably yours. We leverage proprietary software and design capabilities to go from sketch → 3D, with design-for-manufacture built in from day one.
Step 2
Field-test with your athletes. We’ll perfect the fit and performance, then run our custom durability rigs to prove your collection can take anything.
Step 3
Move from sampling to first order with clarity and control. Assortments are finalized and produced domestically — reducing excess inventory, shortening cash cycles, and minimizing waste versus legacy manufacturing.
Step 4
Flex the power of your demand-driven supply chain. Reorder based on data and insights, and restock fast enough to capitalize on momentum. Low MOQs mean no markdowns and no overstock.
Step 5
Ship → learn → iterate: continuous design improvement powered by real customer feedback. Launch V2 in months, or expand to new audiences with design variations informed by segmented insights (e.g. low nose bridge/Asian fit).
Differentiation




